Inbox Placement

Inbox Placement is a metric within email marketing that measures the proportion of emails successfully delivered to recipients' primary inboxes relative to the total sent, distinguishing it from broader delivery or open-rate metrics by focusing specifically on inbox-facing deliverability outcomes.

4

Publications

201

Citations

18

Authors

7

Institutions

Publications per year

2017–2026

1

Variants

Inbox Placement Rate

Authors

18

  1. DA
    Douglas Aberdeen

    Australian National University, Australia

    1 publications · 66 citations

    1

    h-index

  2. MR
    Mary Reed

    Kaiser Permanente, United States

    1 publications · 75 citations

    1

    h-index

  3. EM
    Eric McCreath

    Australian National University, Australia

    1 publications · 25 citations

    1

    h-index

  4. JZ
    Jonathan Z Weiner

    Kaiser Permanente, United States

    1 publications · 75 citations

    1

    h-index

  5. JK
    Judy Kay

    The University of Sydney, Australia

    1 publications · 25 citations

    1

    h-index

1–5 of 18

Venues

  1. 1

    h-index

  2. JAMA Network Open

    1 publications · 75 citations

    1

    h-index

1–2