Immersive narratives is a research concept and methodological approach that investigates narrative experiences designed to deeply engage audiences by facilitating their presence and interaction within a story world. This field examines how technologies (such as virtual reality, augmented reality, and interactive environments) and design strategies (including non-linear structures, user agency, environmental storytelling, and transmedia integration) are leveraged to transform passive reception into active participation and co-creation of meaning. Key characteristics include the emphasis on presence, interactivity, and the integration of the participant's physical and cognitive engagement, highlighting its significance in expanding the possibilities of narrative form and its implications across media studies, design, and human-computer interaction.