Forward supply chain is an academic concept within operations and supply chain management that studies the traditional flow of products, information, and finances from initial suppliers through production stages to the final consumer. It encompasses the integrated network of activities and entities involved in creating and delivering value in the primary direction of material flow. As a research field, it investigates the planning, design, execution, and optimization of these unidirectional processes, analyzing areas such as logistics, inventory management, distribution, and channel management. Its significance lies in providing the foundational framework for understanding and improving the efficiency, effectiveness, and responsiveness of the core processes by which goods and services reach their intended recipients, forming the basis for value creation and delivery in economic systems.