Export Market Entry Analysis is a systematic research framework within the field of international marketing that identifies and evaluates the strategic, operational, and regulatory factors influencing a firm’s initial entry into a foreign market, distinguishing it from broader export market research by focusing specifically on entry mode selection, market readiness assessment, and risk–return trade-offs associated with market penetration.
63
Publications
3.7K
Citations
122
Authors
112
Institutions
Publications per year
2017–2026
18
Parents
Publications
63
1–5 of 63
Authors
122
- FK
3
h-index
- SK
3
h-index
- JE
3
h-index
- NV
3
h-index
- HG
2
h-index
1–5 of 122
Institutions
112
National Bureau of Economic Research
Cambridge, United States
6 h-index
11 publications
1.1K citations
University of Nottingham
Nottingham, United Kingdom
4 h-index
6 publications
172 citations
Federal Reserve Bank of Minneapolis
Minneapolis, United States
4 h-index
8 publications
897 citations
KU Leuven
Leuven, Belgium
4 h-index
7 publications
524 citations
Centre for Economic Policy Research
London, United Kingdom
3 h-index
3 publications
110 citations
UCLouvain
Louvain-la-Neuve, Belgium
3 h-index
4 publications
437 citations
Centre de Recherche en Économie et Statistique
Palaiseau, France
3 h-index
7 publications
999 citations
University of Minnesota
Minneapolis, United States
3 h-index
7 publications
999 citations
1–8 of 112
Venues
- SSRN Electronic Journal
Repository · 5 publications · 90 citations
5
h-index
- National Bureau of Economic Research
Repository · 3 publications · 124 citations
3
h-index
- Journal of International Economics
3 publications · 233 citations
3
h-index
- World Economy
3 publications · 108 citations
3
h-index
- International Business Review
2 publications · 131 citations
2
h-index
1–5