Experimentation Strategy

Experimentation Strategy is a systematic approach within growth strategy that specifies the design, sequencing, and evaluation of controlled tests to generate actionable insights for scalable business growth.

230

Publications

30.8K

Citations

500

Authors

290

Institutions

Publications per year

2017–2026

57

Authors

500

  1. NB
    Nancy Bocken

    Maastricht University, Netherlands

    5 publications · 567 citations

    5

    h-index

  2. EV
    Elisabeth Viles

    Universidad de Navarra, Spain

    4 publications · 87 citations

    4

    h-index

  3. MJ
    M. Jesús Álvarez

    Universidad de Navarra, Spain

    4 publications · 87 citations

    4

    h-index

  4. JM
    Jürgen Münch

    Fraunhofer Institute for Experimental Software Engineering, Germany

    4 publications · 490 citations

    4

    h-index

  5. AD
    Alex Deng

    Microsoft (United States), United States

    4 publications · 344 citations

    4

    h-index

1–5 of 500

Venues

  1. Journal of Quality Technology

    7 publications · 574 citations

    8

    h-index

  2. SSRN Electronic Journal

    Repository · 5 publications · 1.3K citations

    5

    h-index

  3. Journal of Systems and Software

    JSS · 5 publications · 376 citations

    5

    h-index

  4. Technometrics

    5 publications · 126 citations

    5

    h-index

  5. Journal of Cleaner Production

    5 publications · 432 citations

    5

    h-index

1–5