Ethos Construction
Ethos Construction is a rhetorical method in campaign speechwriting that systematically establishes a speaker’s credibility, moral character, and trustworthiness in order to persuade an audience by aligning the speaker’s identity with the values and expectations of the audience.
230
Publications
7.6K
Citations
377
Authors
212
Institutions
Publications per year
2017–2026
46
Parents
230
Ethos at the Crossroads of Disciplines: Rhetoric, Pragmatics, Sociology
Ruth Amossy · Poetics Today · 2001 · 152 citations · Full text
Reflections on a new ethos for Europe
Philosophy & Social Criticism · 1995 · 132 citations
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212

Lund University
Lund, Sweden
3 h-index
3 publications
253 citations

University of Helsinki
Helsinki, Finland
3 h-index
4 publications
70 citations
University College London
London, United Kingdom
3 h-index
4 publications
161 citations
Max Planck Society
Munich, Germany
3 h-index
3 publications
62 citations
Virginia Tech
Blacksburg, United States
2 h-index
3 publications
54 citations

University of Dundee
Dundee, United Kingdom
2 h-index
3 publications
89 citations

Brunel University of London
London, United Kingdom
2 h-index
2 publications
126 citations

University of Cape Town
Rondebosch, South Africa
2 h-index
2 publications
34 citations
1–8 of 212
RR · 5 publications · 156 citations
5
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CRO · 4 publications · 186 citations
4
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4 publications · 137 citations
4
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3 publications · 75 citations
3
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RSQ · 3 publications · 51 citations
3
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