Device Ownership Segmentation is a technographic segmentation method that classifies individuals or households based on the specific types, brands, or combinations of digital devices they possess, distinguishing it from broader technographic approaches by its exclusive focus on ownership patterns of hardware endpoints.
5
Publications
972
Citations
10
Authors
5
Institutions
Publications per year
2017–2026
3
Parents
Publications
5
Technology device ownership: 2015
M. Jack Anderson · 2015 · 220 citations
Hsiang Iris Chyi, Mónica Chadha · Journalism Practice · 2011 · 56 citations
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Authors
10
- MK
1
h-index
- LBLaura Beth Silver
1 publications · 635 citations
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- MJM. Jack Anderson
1 publications · 220 citations
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- HI
1
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- MC
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Institutions
5
The University of Texas at Austin
Austin, United States
1 h-index
2 publications
112 citations
Hinge Health
San Francisco, United States
1 h-index
2 publications
96 citations
Labex Corail
Perpignan, France
1 h-index
1 publications
56 citations
University of California, Los Angeles
Los Angeles, United States
1 h-index
1 publications
48 citations
Florida State University
Tallahassee, United States
1 h-index
2 publications
26 citations
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Venues
- Journalism Practice
1 publications · 56 citations
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- Journal of Medical Internet Research
1 publications · 48 citations
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- Frontiers in Public Health
1 publications · 13 citations
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