Demand Diversion Analysis

Demand Diversion Analysis is a methodological framework within displacement analysis that identifies and quantifies the redistribution of consumer demand from an established product, service, or market to a new or competing alternative following a disruptive innovation, strategic intervention, or market entry.

4

Publications

89

Citations

9

Authors

11

Institutions

Publications per year

2017–2026

2

Authors

9

  1. YJ
    Yorgos J. Stephanedes

    University of Minnesota, United States

    2 publications · 45 citations

    2

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  2. EK
    Eil Kwon

    University of Minnesota, Duluth, United States

    2 publications · 45 citations

    2

    h-index

  3. JH
    Julie Holland Mortimer

    Boston College, United States

    1 publications · 17 citations

    1

    h-index

  4. YO
    Yanfeng Ouyang

    University of Illinois Urbana-Champaign, United States

    1 publications · 27 citations

    1

    h-index

  5. MY
    Mehmet Yildirimoḡlu

    The University of Queensland, Australia

    1 publications · 27 citations

    1

    h-index

1–5 of 9

Venues

  1. 2

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  2. National Bureau of Economic Research

    Repository · 1 publications · 17 citations

    1

    h-index

1–2