Concepedia

Database Hygiene

Database Hygiene is a methodological construct in database marketing that comprises systematic procedures for maintaining data accuracy, completeness, consistency, and timeliness through the identification, correction, and prevention of errors, redundancies, and obsolescence in customer databases.

2

Publications

23

Citations

6

Authors

2

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

6

  1. DS
    Daniel Street

    Bucknell University, United States

    1 publications · 13 citations

    1

    h-index

  2. PS
    Per Sjögren

    Uppsala University, Sweden

    1 publications · 10 citations

    1

    h-index

  3. JG
    James G. Lawson

    Bucknell University, United States

    1 publications · 13 citations

    1

    h-index

  4. OJ
    O. Johansson

    Karolinska Institutet, Sweden

    1 publications · 10 citations

    1

    h-index

  5. MA
    Margaret Austin Haggstrom

    Karolinska Institutet, Sweden

    1 publications · 10 citations

    1

    h-index

1–5 of 6

Institutions

2

  1. Bucknell University

    Lewisburg, United States

    1 h-index

    2 publications

    26 citations

  2. Karolinska Institutet

    Stockholm, Sweden

    1 h-index

    1 publications

    10 citations

1–2 of 2

Venues

  1. Journal of Accounting Education

    1 publications · 13 citations

    1

    h-index

  2. BDJ

    1 publications · 10 citations

    1

    h-index

1–2