Cultural memory is a field of academic inquiry and a theoretical concept exploring how social groups construct, transmit, and negotiate their shared pasts. It investigates the dynamic processes through which collective identities are formed and maintained through mediated forms such as narratives, symbols, rituals, and material culture, highlighting its selective, constructed, and often contested nature. Its significance lies in understanding the complex relationship between memory, history, identity, and power within societies, and how the past is utilized in the present to shape group cohesion and navigate social change.