Cross-Functional Demand Planning is a strategic planning framework that integrates demand forecasting activities across multiple organizational functions—such as sales, marketing, operations, and supply chain—to align demand estimates with business objectives through collaborative data sharing, synchronized decision-making processes, and unified performance metrics.
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Publications
75
Citations
9
Authors
6
Institutions
Publications per year
2017–2026
1
Parents
Publications
3
Márcio Lopes Pimenta, Andréa Lago da Silva, Wendy L. Tate · Journal of technology management & innovation · 2014 · 20 citations · Full text
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Authors
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- WL
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- PC
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Institutions
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Universidade Federal de Uberlândia
Uberlândia, Brazil
2 h-index
3 publications
46 citations
Universidade Federal de São Carlos
São Carlos, Brazil
2 h-index
2 publications
33 citations
National Taiwan University
Taipei, Taiwan
1 h-index
2 publications
84 citations
University of Tennessee at Knoxville
Knoxville, United States
1 h-index
1 publications
20 citations
Jönköping University
Jönköping, Sweden
1 h-index
1 publications
13 citations
Universidade Estadual Paulista (Unesp)
São Paulo, Brazil
1 h-index
1 publications
13 citations
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Venues
- International Journal of Production Economics
1 publications · 42 citations
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- Asia Pacific Journal of Marketing and Logistics
1 publications · 13 citations
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- Journal of technology management & innovation
1 publications · 20 citations
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