Coverage Strategy Evaluation

Coverage Strategy Evaluation is a methodological framework within the domain of channel coverage analysis that systematically assesses the effectiveness, efficiency, and comprehensiveness of alternative coverage strategies in reaching target audiences or markets.

13

Publications

835

Citations

40

Authors

24

Institutions

Publications per year

2017–2026

3

Authors

40

  1. LB
    Lucio Barabesi

    University of Siena, Italy

    1 publications · 13 citations

    1

    h-index

  2. WX
    Weidong Xu

    Zhejiang University, China

    1 publications · 121 citations

    1

    h-index

  3. SM
    Saurabh Mishra

    Instituto Tecnológico Autónomo de México, Mexico

    1 publications · 21 citations

    1

    h-index

  4. FA
    Fiona A. Miller

    University of Toronto, Canada

    1 publications · 49 citations

    1

    h-index

  5. BX
    Bin Xu

    University of Leeds, United Kingdom

    1 publications · 14 citations

    1

    h-index

1–5 of 40

Venues

  1. Social Science & Medicine

    1 publications · 273 citations

    1

    h-index

  2. 1

    h-index

  3. Health Policy

    1 publications · 89 citations

    1

    h-index

  4. International Journal of Ad Hoc and Ubiquitous Computing

    IJAHUC · 1 publications · 13 citations

    1

    h-index

  5. Review of Financial Economics

    RFE · 1 publications · 12 citations

    1

    h-index

1–5