Coverage Strategy Evaluation
Coverage Strategy Evaluation is a methodological framework within the domain of channel coverage analysis that systematically assesses the effectiveness, efficiency, and comprehensiveness of alternative coverage strategies in reaching target audiences or markets.
13
Publications
835
Citations
40
Authors
24
Institutions
Publications per year
2017–2026
3
Parents
13
Performance Evaluation of NB-IoT Coverage
Ansuman Adhikary, Xingqin Lin, Y.-P. Eric Wang · 2016 · 151 citations
Computing, Electrical Engineering, Information Technology +13
Media coverage and investment efficiency
Xin Gao, Weidong Xu, Donghui Li et al. · Journal of Empirical Finance · 2021 · 121 citations
Mita Giacomini, Fiona A. Miller, George P. Browman · International Journal of Technology Assessment in Health Care · 2003 · 49 citations
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24

McMaster University
Hamilton, Canada
1 h-index
3 publications
147 citations
Ericsson (United States)
Plano, United States
1 h-index
3 publications
453 citations

University of Calgary
Calgary, Canada
1 h-index
1 publications
23 citations

Shenzhen University
Shenzhen, China
1 h-index
1 publications
121 citations

University of Ottawa
Ottawa, Canada
1 h-index
5 publications
180 citations

University of Leeds
Leeds, United Kingdom
1 h-index
2 publications
28 citations

McMaster University Medical Centre
Hamilton, Canada
1 h-index
1 publications
49 citations
Texas A&M University
College Station, United States
1 h-index
3 publications
63 citations
1–8 of 24
1 publications · 273 citations
1
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1 publications · 49 citations
1
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1 publications · 89 citations
1
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IJAHUC · 1 publications · 13 citations
1
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RFE · 1 publications · 12 citations
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