Concepedia

Convention Demand Generation

Convention Demand Generation is a strategic marketing framework that systematically identifies, cultivates, and stimulates target audience interest and participation in conventions through integrated promotional, data-driven, and stakeholder engagement methodologies.

3

Publications

238

Citations

6

Authors

4

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

1–3 of 3

Authors

6

  1. SK
    Seongseop Kim

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 135 citations

    1

    h-index

  2. CL
    Chung-Hun Lee

    Sejong University, South Korea

    1 publications · 14 citations

    1

    h-index

  3. S“
    Seungwon “Shawn” Lee

    George Mason University, United States

    1 publications · 14 citations

    1

    h-index

  4. KC
    Kaye Chon

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 135 citations

    1

    h-index

  5. CB
    Cristina Bernini

    University of Bologna, Italy

    1 publications · 89 citations

    1

    h-index

1–5 of 6

Institutions

4

  1. Sejong University

    Seoul, South Korea

    2 h-index

    3 publications

    284 citations

  2. University of Bologna

    Bologna, Italy

    1 h-index

    1 publications

    89 citations

  3. George Mason University

    Fairfax, United States

    1 h-index

    1 publications

    14 citations

  4. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    135 citations

1–4 of 4

Venues

  1. Tourism Management

    2 publications · 224 citations

    2

    h-index

  2. Journal of Convention & Event Tourism

    JCET · 1 publications · 14 citations

    1

    h-index

1–2