Concepedia

Consumption Volume Segmentation

Consumption Volume Segmentation is a method of market segmentation that classifies consumers based on the quantity or frequency of product usage, distinguishing itself from other segmentation approaches by focusing specifically on the volume of consumption as the primary criterion for partitioning heterogeneous markets.

3

Publications

54

Citations

5

Authors

1

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

1–3 of 3

Authors

5

  1. AA
    Adrian Albert

    Stanford University, United States

    1 publications · 28 citations

    1

    h-index

  2. LP
    Larry P. Pleshko

    Kuwait University, Kuwait

    1 publications · 11 citations

    1

    h-index

  3. AG
    Arch G. Woodside

    Boston College, United States

    1 publications · 15 citations

    1

    h-index

  4. MM
    Mehdi Maasoumy

    University of California, Berkeley, United States

    1 publications · 28 citations

    1

    h-index

  5. SA
    Sarah Alhouti

    Providence College, United States

    1 publications · 11 citations

    1

    h-index

1–5 of 5

Institutions

1

  1. Boston College

    Boston, United States

    1 h-index

    1 publications

    15 citations

1–1 of 1

Venues

  1. Academy of Marketing Studies journal

    1 publications · 11 citations

    1

    h-index

  2. Applied Energy

    1 publications · 28 citations

    1

    h-index

  3. Marketing Intelligence & Planning

    1 publications · 15 citations

    1

    h-index

1–3