Comparative Quality Claims

Comparative Quality Claims is a type of advertising claim that belongs to the category of comparative advertising, distinguished by its explicit evaluation of a product’s quality relative to a competitor’s product based on objective, measurable attributes or consumer-perceived indicators of superiority.

4

Publications

363

Citations

19

Authors

14

Institutions

Publications per year

2017–2026

2

Authors

19

  1. MP
    Martin Peitz

    University of Mannheim, Germany

    1 publications · 43 citations

    1

    h-index

  2. HS
    Heinrich Scheiblauer

    Paul Ehrlich Institut, Germany

    1 publications · 136 citations

    1

    h-index

  3. AN
    Andreas Nitsche

    Robert Koch Institute, Germany

    1 publications · 136 citations

    1

    h-index

  4. MM
    Michael Müller

    University of Rostock, Germany

    1 publications · 136 citations

    1

    h-index

  5. CD
    Christian Drosten

    Charité - Universitätsmedizin Berlin, Germany

    1 publications · 136 citations

    1

    h-index

1–5 of 19

Venues

  1. Journal of Economics & Management Strategy

    JEMS · 1 publications · 43 citations

    1

    h-index

  2. Journal of Pharmacy and Pharmacology

    JPP · 1 publications · 149 citations

    1

    h-index

  3. Politics

    1 publications · 35 citations

    1

    h-index

  4. Eurosurveillance

    1 publications · 136 citations

    1

    h-index

1–4