Channel Benchmarking

Channel Benchmarking is a systematic evaluation method used in marketing and distribution research to compare the performance of distribution channels against standardized metrics or peer channels in order to identify best practices and areas for improvement.

6

Publications

198

Citations

28

Authors

9

Institutions

Publications per year

2017–2026

1

Authors

28

  1. HU
    Hideaki UTSUNO

    Hitachi (Japan), Japan

    2 publications · 68 citations

    2

    h-index

  2. AR
    Adam Rubin

    Weizmann Institute of Science, Israel

    2 publications · 68 citations

    2

    h-index

  3. MA
    Maria Avramova

    North Carolina State University, United States

    2 publications · 68 citations

    2

    h-index

  4. ZK
    Z.A. Keirn

    Colorado State University, United States

    1 publications · 28 citations

    1

    h-index

  5. ÖÖ
    Özgür Özdemir

    North Carolina State University, United States

    1 publications · 26 citations

    1

    h-index

1–5 of 28

Venues

  1. IEEE Transactions on Wireless Communications

    1 publications · 26 citations

    1

    h-index

  2. 1

    h-index

  3. IEEE Transactions on Magnetics

    1 publications · 28 citations

    1

    h-index

  4. Nature Communications

    1 publications · 13 citations

1–5