Campaign Resource Allocation
Campaign Resource Allocation is a strategic decision-making process within political campaign management that systematically distributes finite resources—such as time, money, personnel, and media investments—across geographic regions, demographic groups, or communication channels to maximize electoral impact based on voter targeting, battleground significance, and opportunity cost.
57
Publications
2.6K
Citations
91
Authors
51
Institutions
Publications per year
2017–2026
6
Parents
57
The Victory Lab: The Secret Science of Winning Campaigns
Chris Henick · The Forum · 2013 · 274 citations
The economics of campaign funds
W. Pete Welch · Public Choice · 1974 · 134 citations
1–5 of 57
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51
New York University
New York, United States
4 h-index
4 publications
264 citations
City College of New York
New York, United States
4 h-index
4 publications
264 citations
Yale University
New Haven, United States
3 h-index
3 publications
63 citations
University of California, Davis
Davis, United States
3 h-index
3 publications
61 citations
Texas A&M University
College Station, United States
2 h-index
3 publications
145 citations
University of California San Diego
San Diego, United States
2 h-index
4 publications
140 citations
University of Iowa
Iowa City, United States
2 h-index
3 publications
78 citations
IZA - Institute of Labor Economics
Bonn, Germany
1 h-index
1 publications
12 citations
1–8 of 51
7 publications · 474 citations
7
h-index
6 publications · 266 citations
6
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4 publications · 130 citations
4
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AJPS · 3 publications · 110 citations
3
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2 publications · 99 citations
2
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1–5