Concepedia

Brand Image Realignment

Brand Image Realignment is a strategic branding construct that denotes the deliberate modification of a brand’s perceived identity in the consumer’s mind to correspond with revised market positioning, distinguishing it from other rebranding tactics through its focused emphasis on perceptual recalibration rather than structural or operational change.

3

Publications

42

Citations

7

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

3

1–3 of 3

Authors

7

  1. LM
    L. Michele Issel

    University of Illinois Chicago, United States

    1 publications · 13 citations

    1

    h-index

  2. AP
    Amalia Pandelică

    1 publications · 11 citations

    1

    h-index

  3. KA
    Kathleen A. Baldwin

    University of Minnesota, United States

    1 publications · 13 citations

    1

    h-index

  4. MD
    Mihaela Diaconu

    University of Pitesti, Romania

    1 publications · 11 citations

    1

    h-index

  5. RL
    Roberta L. Lyons

    University of Illinois Chicago, United States

    1 publications · 13 citations

    1

    h-index

1–5 of 7

Institutions

3

  1. University of Illinois Chicago

    Chicago, United States

    1 h-index

    3 publications

    39 citations

  2. Peoria campus of the University of Illinois System

    Peoria, United States

    1 h-index

    1 publications

    13 citations

  3. Illinois College

    Jacksonville, United States

    1 h-index

    1 publications

    13 citations

1–3 of 3

Venues

  1. Nurse Leader

    1 publications · 18 citations

    1

    h-index

  2. Public Health Nursing

    PHN · 1 publications · 13 citations

    1

    h-index

  3. RePEc: Research Papers in Economics

    Repository · 1 publications · 11 citations

    1

    h-index

1–3