Audience Assumptions is a theoretical construct in the field of communication studies that refers to the implicit beliefs or expectations a communicator holds about an audience’s knowledge, values, attitudes, or needs, which inform the design and framing of a message.
21
Publications
1K
Citations
40
Authors
17
Institutions
Publications per year
2017–2026
6
Parents
Publications
21
Trick and Please. A Mixed-Method Study On User Assumptions About the TikTok Algorithm
Daniel Klug, Yiluo Qin, Morgan C. Evans et al. · 2021 · 183 citations · Full text
Girl talk: adolescent magazines and their readers
Choice Reviews Online · 1999 · 156 citations
Joseph Seering, Saiph Savage, Michael Eagle et al. · 2017 · 74 citations
Arts, Design, Interaction Design +15
1–5 of 21
Authors
40
- HG
2
h-index
- GS
2
h-index
- JPJasmin Pfefferkorn
1 publications · 15 citations
1
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- DK
1
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- YQ
1
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1–5 of 40
Institutions
17
Carnegie Mellon University
Pittsburgh, United States
2 h-index
9 publications
1.1K citations
Tel Aviv University
Tel Aviv, Israel
2 h-index
2 publications
142 citations
University of California San Diego
San Diego, United States
2 h-index
2 publications
63 citations
University of Lynchburg
Lynchburg, United States
1 h-index
3 publications
102 citations
University of Rochester
Rochester, United States
1 h-index
1 publications
74 citations
West Virginia University
Morgantown, United States
1 h-index
1 publications
74 citations
Örebro University
Örebro, Sweden
1 h-index
1 publications
68 citations
St.Gallen University of Teacher Education
Saint Gallen, Switzerland
1 h-index
1 publications
67 citations
1–8 of 17
Venues
- Choice Reviews Online
CRO · 2 publications · 170 citations
2
h-index
- Educational Researcher
ER · 2 publications · 142 citations
2
h-index
- European Journal of Communication
1 publications · 68 citations
1
h-index
- Multilingua
1 publications · 67 citations
1
h-index
- Journal of Educational Multimedia and Hypermedia archive
1 publications · 67 citations
1
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