Concepedia

Advertising Posters

Advertising Posters is a visual communication artifact designed to promote products, services, or events through persuasive imagery and typography, distinguished from other poster types by its commercial intent and audience-targeted marketing function.

44

Publications

1.5K

Citations

86

Authors

51

Institutions

Publications per year

2017–2026

9

Parents

Publications

44

Persuasion Through Emotion? An Experimental Test of the Emotion-Eliciting Nature of Populist Communication

Dominique S. Wirz · Zurich Open Repository and Archive (University of Zurich) · 2018 · 158 citations · Full text

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Tobacco point of sale advertising increases positive brand user imagery

R.J. Donovan, Jonine Jancey, Sandra C. Jones · Tobacco Control · 2002 · 89 citations · Full text

, , +17

Vinci: An Intelligent Graphic Design System for Generating Advertising Posters

Shunan Guo, Zhuochen Jin, Fuling Sun et al. · 2021 · 81 citations

, , +17

World War II Poster Campaigns--Preaching Frugality to American Consumers

Terrence H. Witkowski · Journal of Advertising · 2003 · 80 citations

, , +17

Charity advertising: For or against people with a mental handicap?

Caroline B. Eayrs, Nick C. Ellis · British Journal of Social Psychology · 1990 · 75 citations

, , +14

1–5 of 44

Authors

86

  1. RB
    Robert B. McGeachin

    Texas A&M University, United States

    1 publications · 14 citations

    1

    h-index

  2. WF
    William F. Muhs

    Arkansas State University, United States

    1 publications · 11 citations

    1

    h-index

  3. OT
    Oğuz Türkay

    Sakarya University, Türkiye

    1 publications · 15 citations

    1

    h-index

  4. SG
    Shunan Guo

    Tongji University, China

    1 publications · 81 citations

    1

    h-index

  5. SL
    Sigrid Luchtenberg

    University of Duisburg-Essen, Germany

    1 publications · 34 citations

    1

    h-index

1–5 of 86

Institutions

51

  1. UNSW Sydney

    Sydney, Australia

    2 h-index

    2 publications

    50 citations

  2. Bangor University

    Bangor, United Kingdom

    2 h-index

    4 publications

    144 citations

  3. Norwegian School of Economics

    Bergen, Norway

    1 h-index

    2 publications

    94 citations

  4. University of Miami

    Coral Gables, United States

    1 h-index

    1 publications

    66 citations

  5. Texas A&M University

    College Station, United States

    1 h-index

    2 publications

    28 citations

  6. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    18 citations

  7. Faculty of Media

    Ljubljana, Slovenia

    1 h-index

    1 publications

    158 citations

  8. Instituto Nacional de Salud Pública

    Cuernavaca, Mexico

    1 h-index

    3 publications

    225 citations

1–8 of 51

Venues

  1. Choice Reviews Online

    CRO · 5 publications · 139 citations

    5

    h-index

  2. Visual Communication

    2 publications · 31 citations

    2

    h-index

  3. International Journal of Market Research

    2 publications · 58 citations

    2

    h-index

  4. Design and Culture

    1 publications · 30 citations

    1

    h-index

  5. Zurich Open Repository and Archive (University of Zurich)

    Repository · 1 publications · 158 citations

    1

    h-index

1–5