Concepedia

Nur Batrisyia Aza Azhar

NB

Statistics

Publications

1

Citations

12

H-Index

1

Active since

2025

Affiliations

UCSI University(Current)

Nur Batrisyia Aza Azhar is an author at UCSI University specializing in management, hospitality information systems, and hotel marketing.

Publications per year

2025–2025

1

Publications

1

Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings

Nur Batrisyia Aza Azhar, Mohd Salehuddin Mohd Zahari, Feri Ferdian et al. · Consumer Behavior in Tourism and Hospitality · 2025 · 12 citations

Management, Hospitality Management, Information Systems +17

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