Concepedia

Mengmeng Liu

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Publications

1

Citations

15

H-Index

1

Active since

2024

Affiliations

Jiangxi Normal University(Current)

Mengmeng Liu is an author at Jiangxi Normal University specializing in marketing, business, and live streaming commerce.

ORCID

Publications per year

2024–2024

1

Publications

1

How consumer perceptions of virtual streamers affect purchase intention in live streaming commerce: based on cognition-affect-behavior model

Min Qin, Mengmeng Liu · Asia Pacific Journal of Marketing and Logistics · 2024 · 15 citations

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