Concepedia

Olusegun Afolabi

OA

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Publications

1

Citations

56

H-Index

1

Active since

2024

Olusegun Afolabi is an author specializing in interactive marketing, consumer engagement, and technology.

Top concepts

Publications per year

2024–2024

1

Publications

1

Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores

Joy Onma Enyejo, Omotoyosi Qazeem Obani, Olusegun Afolabi et al. · Magna Scientia Advanced Research and Reviews · 2024 · 56 citations · Full text

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