1
Publications
337
Citations
1
H-Index
2011
Active since
Affiliations
De Lin Institute of Technology(Current)
Hsin-Yu Chou is an author at De Lin Institute of Technology specializing in brand equity, brand awareness, and consumer research.
Top concepts
TourismBusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchDestination Marketing
Publications per year
2011–2011
1
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