Concepedia
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Publications
1
Citations
19
H-Index
Active since
2022
Anirban Dutta is an author specializing in technology adoption gap, digital marketing, and digital marketing for startups.
Publications per year
2022–2022
AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING
Jayanta Chakraborti, Anirban Dutta, Bhaswati Jana · Journal of Content Community and Communication · 2022 · 19 citations · Full text
Business, Marketing, Marketing Management +13
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