Concepedia

Rufan Lin

RL

1

Publications

17

Citations

1

H-Index

2024

Active since

Affiliations

Tongji University(Current)

Rufan Lin is an author at Tongji University specializing in consumer research, consumer behavior, and interactive marketing.

Top concepts

DesignHealthFashionMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingProduct Experience

Publications per year

2024–2024

1

Publications

1

The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow

Rufan Lin, Yongkang Chen, Lekai Qiu et al. · International Journal of Human-Computer Interaction · 2024 · 17 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

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