Concepedia

Charles F. McGovern

CF

Statistics

Publications

5

Citations

146

H-Index

5

Active since

1993

Affiliations

National Museum of American History(Current)

Charles F. McGovern is an author at National Museum of American History specializing in management, marketing, and advertising.

Top concepts

Publications per year

1993–2001

5

Publications

5

Elvis Culture: Fans, Faith, and Image

Charles F. McGovern, Erika Doss · Journal of American History · 2001 · 72 citations

, , +10

Getting and Spending: European and American Consumer Societies in the Twentieth Century

Gary Cross, Susan Strasser, Charles F. McGovern et al. · The American Historical Review · 1999 · 28 citations

, , +12

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

Charles F. McGovern, Robert Jackall, Janice M. Hirota · Journal of American History · 2001 · 19 citations

, , +26

Soft Soap, Hard Sell: American Hygiene in an Age of Advertisement.

Charles F. McGovern, Vincent Vinikas · Journal of American History · 1993 · 17 citations

, , +9

Getting and Spending: European and American Consumer Societies in the Twentieth Century

Jacqueline K. Dirks, Susan Strasser, Charles F. McGovern et al. · Journal of American History · 2000 · 10 citations

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