Ping Heng Tsai

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Publications

Citations

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Active since

2009

Affiliations

Ping Heng Tsai is an author at Schlumberger (Ireland) specializing in information systems architecture, online destination image, and information systems integration.

Publications per year

2009–2015

Publications

Traveller-Generated Contents for Destination Image Formation: Mainland China Travellers to Taiwan as a Case Study

Yan Ru Li, Yao Chin Lin, Ping Heng Tsai et al. · Journal of Travel & Tourism Marketing · 2015 · 60 citations

Management, Marketing, Tourism Management +17

The impact of a global logistics integration system on localization service and business competitive advantage

Yao Chin Lin, Ping Heng Tsai · European Business Review · 2009 · 10 citations

Business, Information Systems, Information Technology +16

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