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Woo Young Lee

WY

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Publications

1

Citations

38

H-Index

1

Active since

2010

Affiliations

University of Central Missouri(Current)

Woo Young Lee is an author at University of Central Missouri specializing in interactive marketing, behavioral decision making, and gamification.

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Publications per year

2010–2010

1

Publications

1

How Confident Are You to Win Your Fantasy League: Exploring the Antecedents and Consequences of Winning Expectancy

Dae Hee Kwak, Choong Hoon Lim, Woo Young Lee et al. · Journal of Sport Management · 2010 · 38 citations

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