Priscilla Murphy

Chaos theory as a model for managing issues and crises

Priscilla Murphy · Public Relations Review · 1996 · 268 citations

Chaos Theory, Disaster Management, Management +7

The Limits of Symmetry: A Game Theory Approach to Symmetric and Asymmetric Public Relations

Priscilla Murphy · Public Relations Research Annual · 1991 · 166 citations

Collective Action Problem, Non-cooperative Game Theory, Game Theory Approach +13

Rules of the Game for Emerging Market Multinational Companies from China and India

Tanvi Kothari, Masaaki Kotabe, Priscilla Murphy · Journal of International Management · 2013 · 119 citations

Emerging Market, International Management, International Business Strategy +12

Symmetry, contingency, complexity: Accommodating uncertainty in public relations theory

Priscilla Murphy · Public Relations Review · 2000 · 77 citations

Possibility Theory, Arts, Public Relations Theory +6

The Intractability of Reputation: Media Coverage as a Complex System in the Case of Martha Stewart

Priscilla Murphy · Journal of Public Relations Research · 2010 · 56 citations

Fake News, Reputation Management, Media Innovation +28