Chun-Chia Wang

Comparative analysis of advertising attention to Facebook social network: Evidence from eye-movement data

Chun-Chia Wang, Jason C. Hung · Computers in Human Behavior · 2018 · 37 citations

Marketing, Facebook Social Network, Social Media +12

Exploring the website object layout of responsive web design: results of eye tracking evaluations

Jason C. Hung, Chun-Chia Wang · The Journal of Supercomputing · 2020 · 32 citations

Visual Design, Engineering, Ophthalmology +8

Tracking students’ visual attention on manga-based interactive e-book while reading: an eye-movement approach

Chun-Chia Wang, Jason C. Hung, Shih-Nung Chen et al. · Multimedia Tools and Applications · 2018 · 21 citations

Manga-based Interactive E-book, Cognitive Science, Visual Attention +7

Employing Eye Tracking to Study Visual Attention to Live Streaming: A Case Study of Facebook Live

Hsuan-Chu Chen, Chun-Chia Wang, Jason C. Hung et al. · Sustainability · 2022 · 19 citations · Full text

Engineering, Study Visual Attention, Digital Marketing +29

How Prior Knowledge Affects Visual Attention of Japanese Mimicry and Onomatopoeia and Learning Outcomes: Evidence from Virtual Reality Eye Tracking

Chun-Chia Wang, Jason C. Hung, Hsuan-Chu Chen · Sustainability · 2021 · 17 citations · Full text

Second Language Learning, Multilingualism, Sustainable Development +30