Concepedia

Hongyun Wang

HW

Statistics

Publications

1

Citations

13

H-Index

1

Active since

2024

Affiliations

Dhurakij Pundit University(Current)

Hongyun Wang is an author at Dhurakij Pundit University specializing in marketing, marketing management, and brand loyalty.

ORCID

Publications per year

2024–2024

1

Publications

1

The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -

Hui Sun, You-Yu Dai, Su-Sung Jeon et al. · Heliyon · 2024 · 13 citations · Full text

, , +10

1–1 of 1