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Miki Effendi

ME

1

Publications

12

Citations

1

H-Index

2021

Active since

Affiliations

Krida Wacana Christian University(Current)

Miki Effendi is an author at Krida Wacana Christian University specializing in interactive marketing, consumer behavior, and brand equity.

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Publications per year

2021–2021

1

Publications

1

The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car)

Soegeng Wahyoedi, Saparso Saparso, Miki Effendi · International Journal Of Science Technology & Management · 2021 · 12 citations · Full text

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