Concepedia
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Publications
1
Citations
12
H-Index
Active since
2019
Edward Panjaitan is an author specializing in marketing mix modeling, strategic marketing, and consumer purchasing behavior.
Publications per year
2019–2019
The Effect of Marketing Mix on Consumer Purchase Decision on Bright Gas Product in Medan (Study in PT Pertamina (Persero) Marketing Operation Region I)
Edward Panjaitan, Sukaria Sinulingga, Rulianda Purnomo Wibowo · 2019 · 12 citations
Business, Marketing, Marketing Management +15
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