Statistics
Publications
1
Citations
105
H-Index
1
Active since
2010
Affiliations
Nita Mathur is an author at Indira Gandhi National Open University specializing in consumer culture, consumer theory, and consumer behavior.
Publications per year
2010–2010
1
1
Shopping Malls, Credit Cards and Global Brands
Nita Mathur · South Asia Research · 2010 · 105 citations
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