Thomas Stäblein is an author at Audencia Business School specializing in business, supply chain management, and mathematical programming.
Top concepts
BusinessEconomicsLogisticsMarketingManagementEngineeringSupply ChainConsumer BehaviorConsumer ResearchMarketing Insights
Publications per year
2011–2016
2
2
Theoretical versus actual product variety: how much customisation do customers really demand?
Thomas Stäblein, Matthias Holweg, Joe Miemczyk · International Journal of Operations & Production Management · 2011 · 56 citations · Full text
Marketing Analytics, Customer Satisfaction, Consumer Uncertainty +21
Rows per page
1–2 of 2