Concepedia
Statistics
Publications
3
Citations
139
H-Index
Active since
2016
Affiliations
Heriot-Watt University(Current)
Tunku Abdul Rahman University of Management and Technology
Amy Chu-May Yeo is an author at Heriot-Watt University specializing in marketing, business, and consumer behavior.
Publications per year
2016–2017
Mobile apps usage by Malaysian business undergraduates and postgraduates
Stephen Carter, Amy Chu-May Yeo · Internet Research · 2016 · 70 citations
Public Health, Marketing, Marketing Management +12
Students-as-customers’ satisfaction, predictive retention with marketing implications
Stephen Carter, Amy Chu-May Yeo · International Journal of Educational Management · 2016 · 55 citations
Business, Higher Education, Marketing +17
Undergraduate perceptions of the knowledge, skills and competencies required of today’s practicing marketer
Stephen Carter, Amy Chu-May Yeo · Higher Education Skills and Work-based Learning · 2017 · 14 citations
Business, Higher Education, Marketing +10
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