Yao-Hua Wang - Concepedia

Author

Yao-Hua Wang

Also Known As

Yao-Hua Wang

Publications

535

Citations

H-Index

Concepts

All Affiliations

Yao-Hua Wang is an author at National Cheng Kung University specializing in service quality, interactive marketing, and digital marketing.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	535
2	Management	1	1	535
3	Marketing	1	1	535
4	Consumer Behavior	1	1	535
5	Digital Marketing	1	1	535

Yao-Hua Wang

Publications

535

Citations

H-Index

Page 1

	Year	Citations
The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value Hsin Hsin Chang, Yao-Hua Wang, Wenying Yang Total Quality Management & Business Excellence Customer SatisfactionDigital MarketingConsumer ResearchOnline Customer BehaviorService Quality	2009	535

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