Concepedia

Yao-Hua Wang

YW

Statistics

Publications

1

Citations

535

H-Index

1

Active since

2009

Affiliations

National Cheng Kung University(Current)

Yao-Hua Wang is an author at National Cheng Kung University specializing in service quality, interactive marketing, and digital marketing.

Top concepts

Publications per year

2009–2009

1

Publications

1

The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value

Hsin Hsin Chang, Yao-Hua Wang, Wenying Yang · Total Quality Management & Business Excellence · 2009 · 535 citations

, , +18

1–1 of 1