1
Publications
114
Citations
1
H-Index
2004
Active since
Affiliations
Northern Illinois University(Current)
Catherina Ku is an author at Northern Illinois University specializing in online reviews, trust, and consumer behavior.
Top concepts
TrustBusinessMarketingE-businessManagementCommunicationOnline ReviewsSocial InfluenceConsumer BehaviorConsumer Research
Publications per year
2004–2004
1
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