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Author

Sally Caswell

Massey University

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Sally Caswell

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Massey University
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About

Sally Caswell is an author at Massey University specializing in brand equity, consumer engagement, and interactive marketing.

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Sally Caswell

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1

Publications

43

Citations

1

H-Index

YearCitations

Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking

En‐Yi Lin, Sally Caswell, Ru Quan You,

Addiction Research & Theory

2011

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