Yuan Hui Tsai

Modeling Customer Loyalty from an Integrative Perspective of Self-Determination Theory and Expectation–Confirmation Theory

Chieh‐Peng Lin, Yuan Hui Tsai, Chou‐Kang Chiu · Journal of Business and Psychology · 2009 · 172 citations

Customer Experience, Customer Satisfaction, Consumer Decision Making +14

Modeling turnover intentions and their antecedents using the locus of control as a moderator: A case of customer service employees

Chou‐Kang Chiu, Chieh‐Peng Lin, Yuan Hui Tsai et al. · Human Resource Development Quarterly · 2005 · 47 citations

Employee Involvement, Customer Satisfaction, Job Satisfaction +15

Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification

Yuan Hui Tsai, Sheng‐Wuu Joe, Chieh‐Peng Lin et al. · Business Ethics A European Review · 2014 · 47 citations

Corporate Identification, Consumer Research, Corporate Citizenship +16

Modeling IT relationship quality and its determinants: A potential perspective of network externalities in e-service

Chieh‐Peng Lin, Yuan Hui Tsai, Yi-Ju Wang et al. · Technological Forecasting and Social Change · 2010 · 46 citations

Customer Satisfaction, Service Quality, Business Intelligence +10

Modeling Educational Quality and Student Loyalty: A Quantitative Approach Based on the Theory of Information Cascades

Chieh‐Peng Lin, Yuan Hui Tsai · Quality & Quantity · 2006 · 39 citations

Student Loyalty, Customer Satisfaction, Student Retention +11