Concepedia

Yi-Wen Liao

YL

1

Publications

250

Citations

1

H-Index

2004

Active since

Affiliations

National Changhua University of Education(Current)

Yi-Wen Liao is an author at National Changhua University of Education specializing in interactive marketing, customer satisfaction, and business.

Top concepts

BusinessMarketingManagementService QualityConsumer ResearchCustomer SatisfactionInteractive Marketing

Publications per year

2004–2004

1

Publications

1

The conceptualization and measurement of m-commerce user satisfaction

Yi‐Shun Wang, Yi-Wen Liao · Computers in Human Behavior · 2004 · 250 citations

Customer Satisfaction, Online Customer Behavior, Service Quality +7

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