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So-Hyun Lee

SL

1

Publications

52

Citations

1

H-Index

2013

Active since

Affiliations

Yonsei University(Current)

So-Hyun Lee is an author at Yonsei University specializing in marketing communication, business, and interactive marketing.

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Publications per year

2013–2013

1

Publications

1

A mixed methods approach to electronic word-of-mouth in the open-market context

So-Hyun Lee, Seung-Eui Noh, Hee-Woong Kim · International Journal of Information Management · 2013 · 52 citations

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