Concepedia

Paul Shade

PS

1

Publications

38

Citations

1

H-Index

2000

Active since

Affiliations

BT Research(Current)

Paul Shade is an author at BT Research specializing in industrial design, human-computer interaction, and interactive marketing.

Top concepts

DesignMarketingManagementTechnologyEngineeringCommunicationUser ExperienceIndustrial DesignSystems EngineeringInteractive Marketing

Publications per year

2000–2000

1

Publications

1

Experimental assessment of the effectiveness of synthetic personae for multi-modal e-retail applications

Helen McBreen, Paul Shade, Mervyn Jack et al. · 2000 · 38 citations

Engineering, Human-machine Interaction, User-centered Design +18

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