Concepedia

J. Brad McBride

JB

10

Publications

654

Citations

10

H-Index

1996

Active since

Affiliations

Instituto Tecnológico Autónomo de México(Current)

The University of Texas at Austin

Ohio Northern University

The University of Texas at San Antonio

Yeshiva University

J. Brad McBride is an author at Instituto Tecnológico Autónomo de México specializing in business, culture, and consumer research.

Top concepts

BusinessCultureMarketingGlobalizationConsumer ResearchInternational BusinessManagementConsumer BehaviorTradeDesign

Publications per year

1996–2018

10

Publications

10

The impact of country-of-origin cues on consumer perceptions of product quality

Gary S. Insch, J. Brad McBride · Journal of Business Research · 2002 · 274 citations

Customer Satisfaction, International Marketing, Country-of-origin Cues +8

Decomposing the Country-of-Origin Construct

Gary S. Insch, J. Brad McBride · Journal of International Consumer Marketing · 1999 · 82 citations

Consumer Research, Prior Work, Social Sciences +20

Globalization, Biculturalism and Cosmopolitanism

Kate Gillespie, J. Brad McBride, Liesl Riddle · International Journal of Cross Cultural Management · 2010 · 62 citations

Ethnicity, Human Migration, Education +22

Multinational enterprise strategy, foreign direct investment and economic development: the case of the Hungarian banking industry

Yusaf H. Akbar, J. Brad McBride · Journal of World Business · 2003 · 62 citations

Economics, International Business Strategy, Hungarian Banking Industry +10

Counterfeit Smuggling: Rethinking Paradigms of Diaspora Investment and Trade Facilitation

Kate Gillespie, J. Brad McBride · Journal of International Management · 2012 · 42 citations

Cross-border Crime, Culture, Money Laundering +9

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