Statistics
Publications
1
Citations
11
H-Index
1
Active since
2009
Affiliations
University of St.Gallen(Current)
Erich Rüetsche is an author at University of St.Gallen specializing in brand equity, brand management, and technology.
Publications per year
2009–2009
1
1
R&D Reputation and Corporate Brand Value
Oliver Gassmann, Wolf-Christian Rumsch, Erich Rüetsche et al. · Research-Technology Management · 2009 · 11 citations
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