Concepedia

Henna Jyrinki

HJ

2

Publications

75

Citations

2

H-Index

2005

Active since

Affiliations

University of Vaasa(Current)

Henna Jyrinki is an author at University of Vaasa specializing in consumer behavior, consumer decision making, and social identity.

Top concepts

MarketingManagementPsychologySocial IdentityConsumer CultureConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsConsumer Decision Making

Publications per year

2005–2011

2

Publications

2

Pet‐related consumption as a consumer identity constructor

Henna Jyrinki · International Journal of Consumer Studies · 2011 · 44 citations

Cultural Consumption, Consumer Study, Social Psychology +24

Pets As Extended Self in the Context of Pet Food Consumption

Henna Jyrinki, Hanna Leipämaa‐Leskinen · ACR European Advances · 2005 · 31 citations

Nutrition, Behavioral Decision Making, Consumer Study +29

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