Concepedia
1
Publications
10
Citations
H-Index
2023
Active since
Affiliations
École Supérieure de Banque(Current)
Saenal Lee is an author at École Supérieure de Banque.
Publications per year
2023–2023
Virtual Influencer Marketing and its impact on customer purchase Behaviour
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmäh, Xi Chen Chen et al. · International Journal of Business and Applied Social Science · 2023 · 10 citations · Full text
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