Concepedia
1
Publications
10
Citations
H-Index
2023
Active since
Affiliations
Heilbronn University(Current)
Prof. Dr. Marco Schmäh is an author at Heilbronn University.
Publications per year
2023–2023
Virtual Influencer Marketing and its impact on customer purchase Behaviour
Prof. Dr. Simon Fauser, Prof. Dr. Marco Schmäh, Xi Chen Chen et al. · International Journal of Business and Applied Social Science · 2023 · 10 citations · Full text
Rows per page
1–1 of 1