K.Pradeep Reddy

Statistics

Publications

Citations

116

H-Index

Active since

2023

Affiliations

Kwame Nkrumah University of Science and Technology(Current)

K.Pradeep Reddy is an author at Kwame Nkrumah University of Science and Technology specializing in consumer environmental responsibility, sustainability attitudes, and drivers of green purchasing.

Publications per year

2023–2023

Publications

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

K.Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi et al. · International Journal of Engineering Business Management · 2023 · 116 citations · Full text

Management, Marketing, Marketing Management +16

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